“ Scaling requires both speed and direction. The trick is balancing them both. Where does your business sit on this trajectory? ”
This is my Marketing Velocity Framework. Where does your organisation sit?
You may just be getting going and need help gaining traction.
You may be spinning your wheels or going round in circles, wondering why the days are going by but you aren't getting anywhere. You need direction.
You may be doing the right things, but growing too slowly, and want to speed things up.
The objective is to get your business to a state of controlled acceleration. For this, your organisation needs to be aligned, with everyone knowing how they contribute to the business.
I implement the Marketing Velocity Framework as a project that is carefully curated to your needs:
Idling in neutral usually requires a 'quick and dirty' run through of everything, from your strategy and positioning to a comprehensive marketing plan to get you up and running
Slow and steady pace often means you have your strategy and positioning under control and we need to work on getting your 'marketing machine' designed and operational to speed things up
Going round in circles typically means we need to revisit all the fundamentals and get your strategy and positioning sorted out, followed by a controlled plan of execution
Once we get you to a state of controlled acceleration, you just need continued alignment, problem solving and fine-tuning to keep the momentum going!
Or I can politely waft off on my magic broomstick, leaving you in significantly better shape than I found you, and always happy to come back any time I am needed.