Services
Whether you're building your first market strategy, making critical decisions about market entry or product positioning, or navigating strategic technology priorities, I provide the commercial clarity that technology businesses need at every stage.
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My 360° Marketability Methodology works systematically through Market, Message, and Business Model to create executable plans that fit YOUR reality,
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Here's how we work together:...
Strategic advisory
I provide ongoing guidance for commercial decisions as you navigate the complexities of building your business. Regular sessions maintain momentum, provide clarity when you're stuck, and create accountability to keep moving forward. Whether you need a sounding board for critical choices or strategic direction through uncertain territory, I bring the outside perspective that helps you see what actually matters.
Consultancy projects
I work on comprehensive strategy development when you need robust commercial foundations built properly, or focused deep-dives on specific challenges that need immediate attention. This includes full market strategy development, targeted work on market entry, positioning, pitch development, and strategic decision support, applying the 360° Marketability Methodology to your specific situation.
Programme support
I work with universities, accelerators, and innovation programmes throughout the UK, delivering workshops, masterclasses, and cohort mentoring that give founders and teams the commercial clarity they need to succeed. Drawing on my 360° Marketability Methodology and 25+ years of experience, I adapt to each programme's specific needs and objectives. Over 120 founders have benefitted from my involvement in these programmes so far, gaining the marketability skills essential for building investor-ready businesses.