Services
It's about market strategy, not just marketING strategy.
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There's a lot to be done. From lab to office to traction to market, every stage requires different activities and different support. Whatever stage you are in on your journey to commercialisation, I'm there to help.​
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I work with businesses at every stage, from spinouts finding their commercial feet to established companies scaling new markets. Whether you need strategic direction, commercial frameworks, or someone who can translate between technical brilliance and business success, I bring analytical rigour and commercial pragmatism.
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Bringing the much needed 'marketing mindset' to your deeptech business, my superpowers include translating technology (and marketing!) to human, having an 'ask me anything' approach, and balancing a long term strategic approach with daily executional requirements.
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I balance best practice market strategy with the practicalities and pragmatism of the real world, helping your business succeed.
Advisory
My retained advisory service means I'm simply available to you. From strategy intensives to tactical accountability sessions, to reviewing business plans and pitch decks, combined with my 'ask me anything' and problem solving approach, I'm there. My approach combines strategic advisory for immediate clarity, with my 'Conversation, Consolidation, Commitment' approach, Whatever support you need, when you need it, keeping your business moving in the right direction, bringing you the clarity and momentum you need to focus, prioritise, and execute.
Consultancy
When you need in-depth support, my consultancy projects are there to help. My 360° Marketing framework encompasses all the elements you need, so I can produce quality deliverables to support your business.
Company strategy, business foundations, market analysis, product roadmaps, positioning and messaging frameworks, sales alignment methods, and marketing plans: all there.
Mentoring
As your business grows and you bring on in-house resources, I'm there as a mentor to help your team execute, and develop their own skills, particularly in strategy and marketing. With regular sessions focused on your requirements, I help you improve to help your business succeed.