The 360° framework

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My approach to helping technology businesses gain commercial clarity starts with your business goals and works systematically through eight interconnected areas, organised around Market, Message, and Business Model.

From analysing your market and defining your product, through determining positioning and establishing messaging, to designing your offering and structuring sales, culminating in an executable marketing plan, this framework ensures nothing critical gets missed.

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Whether working through the full methodology in a comprehensive engagement or applying it to specific challenges in focused projects, this structured approach provides the clarity that technology businesses need to move from technical brilliance to commercial success.