Technically brilliant yet commercially vague?
Let's fix that!
Most technology companies aren't short on advice. They're drowning in it.
The challenge isn't finding answers: it's knowing which questions actually matter for YOUR situation, not someone else's.
For deeptech especially, conventional wisdom has causality backwards.
You're told to start with customer problems. But breakthrough technology often creates solutions to problems customers don't know they have yet. You're often creating markets, not just entering them.
The start-up ecosystem has causality backwards for deeptech. And a SaaS playbook won't cut it.
Most companies get stuck between three areas:
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Market: who exactly do we serve?
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Message: how do we communicate value?
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Business Model: how do we actually make money?
That's where I help.
Marketability matters
I help deeptech and technology companies cut through the noise and gain commercial clarity, whether that's early-stage companies building their first market strategy, or established companies making critical decisions about market entry, product positioning, or technology priorities.
Whether working with you directly or via some of the country's leading universities and accelerator programmes, I bring the marketability you need to move from technical brilliance to commercial clarity. Gain traction, customers, and investors.